Revenue operations built for the AI era.
Strategy, systems, and AI-powered execution for GTM teams that want to scale with precision.
RevOps Architecture
Strategic design for revenue organizations that need to scale without breaking.
Most GTM teams outgrow their systems before they realize it. Deals slip through CRM gaps, forecasts are built on gut feel, and onboarding a new rep takes three months because nothing is documented. RevOps Architecture fixes the root cause, not the symptoms.
We design the operating model, processes, and reporting infrastructure that lets your revenue team execute consistently at any stage of growth. Every engagement starts with a SPORT5 audit so we understand exactly where leverage exists before writing a single line of code.
Best for: Series A–D companies with a dedicated RevOps hire or team ready to invest in infrastructure.
- →SPORT5 framework audit and gap analysis
- →GTM operating model design
- →Lead lifecycle and handoff architecture
- →Forecasting methodology and process
- →Territory design and quota framework
- →Compensation plan design and modeling
- →QBR and operating cadence design
- →Documentation and runbooks
AI Operations
Custom AI agents and automation built on Claude, purpose-designed for GTM teams.
AI is the most significant shift in GTM since CRM. But most teams are using it as a search engine, not an operating system. We design and build AI agent systems that replace manual work, surface intelligence automatically, and execute tasks that previously required headcount.
Everything we build runs on Anthropic's Claude, the most capable model for complex reasoning tasks. From CPQ agents that handle pricing logic to win/loss intelligence bots that read every Gong call, we build AI that does real work.
Best for: GTM teams ready to move beyond ChatGPT prompts into production AI infrastructure.
- →AI agent architecture and design
- →Win/Loss intelligence agent (Gong-powered)
- →CPQ and pricing automation
- →Pipeline review and forecast agents
- →Competitive intelligence bots
- →Custom Claude Code implementations
- →Agent monitoring and accuracy benchmarks
- →Integration with your existing CRM stack
Claygency
AI-powered prospecting at scale. Pipeline without headcount.
We are a specialized Clay agency. Clay is the most powerful prospecting tool built in the last decade, and almost nobody is using it to its full potential. We build enrichment waterfalls, AI copywriting flows, and automated outbound sequences that fill pipeline consistently without burning credits or burning out your SDRs.
Our Clay builds are designed to run indefinitely. That means data hygiene built in, CRM sync architected from day one, and outreach that adapts based on engagement signals.
Best for: Sales teams that need pipeline but can't afford (or don't want) to hire more SDRs.
- →Clay table architecture and enrichment waterfalls
- →Multi-layer data enrichment (ZoomInfo, Apollo, Clearbit, Datagma, Lusha)
- →AI-powered copywriting at the persona level
- →Automated outbound via Outreach or Salesloft
- →Signal-based triggers (job changes, funding, intent)
- →Ad audience builds (Meta, LinkedIn)
- →CRM sync with deduplication logic
- →Weekly enrichment quality reporting
Revenue Systems
Deep technical expertise across the modern GTM stack.
A GTM strategy is only as good as the systems that execute it. We architect and administer the tools your revenue team runs on, from CRM design to engagement platform configuration to data infrastructure that actually tells you what's happening.
We don't just configure tools. We design the system of record, the data model, the integration layer, and the reporting layer as a coherent whole so your stack stops fighting itself.
- →CRM architecture and custom object design
- →Engagement platform setup and sequence strategy
- →Data orchestration and workflow automation
- →Conversational intelligence configuration
- →BI and reporting infrastructure
- →Data warehouse integration
- →Tech stack audit and vendor recommendations
Automation
The connective tissue of a high-performing GTM stack.
Manual work is the enemy of scale. Every time a rep updates a field by hand, routes a lead via Slack thread, or copies data between tools, you're paying a tax on your own growth. We eliminate that tax.
We design and build automation workflows in n8n, Make, and Zapier that connect your entire stack, enforce data standards, and trigger the right action at the right moment without anyone having to remember to do it.
- →Lead routing and assignment automation
- →CRM ↔ Engagement platform sync
- →Gong ↔ CRM intelligence workflows
- →Slack alert and notification systems
- →SLA monitoring and escalation triggers
- →Data quality and deduplication automation
- →Error logging and workflow monitoring
- →Full documentation and runbooks
RevOps Coaching
Level up your career with direct access to a practitioner who has done it.
RevOps is still a young discipline. Most people in the role learned by doing, which means learning slowly and making expensive mistakes. Coaching compresses that timeline.
Jeff has built RevOps functions at Google, Amazon AWS, Visier (from $10M to $70M ARR), UpKeep, and Forethought. He brings that pattern recognition directly to your specific situation, whether you're trying to get your first RevOps job, build a business case for headcount, or navigate a complex systems migration.
Best for: Individual RevOps practitioners and aspiring operators at any stage of their career.
- →1:1 coaching sessions (hourly or package)
- →Career path planning and skills gap analysis
- →Resume and LinkedIn profile review
- →Mock interviews with real RevOps scenarios
- →Live project work and code reviews
- →Access to templates, prompts, and playbooks
- →Company-sponsored team coaching available
Every engagement is grounded in SPORT5.
SPORT5 is our framework for building Revenue Operations that actually scales. Strategy, Process, Operating Rhythms, and five T's: Targets, Trends, Thresholds, Team, and Tools. Every engagement starts with an audit against all eight.
Explore SPORT5 →Three ways to engage.
Fixed Scope
Defined deliverable, clear timeline, fixed fee. Best for audits, builds, and migrations with a clear finish line.
Examples: SPORT5 audit, Clay build, CRM migration
Ongoing Retainer
Monthly engagement for teams that need continuous RevOps support, administration, and iteration.
Examples: Fractional RevOps lead, ongoing Salesforce admin, Clay management
Advisory
Strategic guidance and thought partnership for founders and RevOps leaders who need a senior perspective without a full engagement.
Examples: Vendor selection, team design, board prep
Built by a practitioner.
Jeff Ignacio has spent 10+ years building GTM operations at companies ranging from Google and Amazon AWS to growth-stage startups. He scaled Visier from under $10M to $70M ARR, built RevOps functions at UpKeep and Forethought, and has instructed 100+ RevOps professionals from companies including Lattice, Hopin, Chili Piper, CB Insights, and Seismic.
Google · Amazon AWS · Visier · UpKeep · Forethought · Regrow Ag · Keystone AI
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